Our Story

Beginning in the early 1970's Larry Cornellier Sr. was always looking for ways to make extra money to support his family of seven children. Traveling through Poynette, WI. he found a fireworks wholesaler and inquired about selling fireworks.

 He got all the information he could, and borrowed $200.00 from a friend to set up one small stand in his home town of Beloit, WI. Things went so well that the following year he put up 15 stands and all of his children got involved.

 The fireworks wholesaler he meet earlier had decided to retire in 1975. Larry bought the business and for some time worked out of a motel room and some semi trailers. He soon bought property along I 90 in Poynette and constructed his first building, later opening a store in Beloit and Hudson, WI. 

Today there are six locations in the State of Wisconsin with five of his children involved and the next generation ready to join the family enterprise.

 Over the years we have always treated our customers to the best selection we can find, with fair prices. No gimmicks or games, just the best BANG for the buck! 

Our Beloit location has friendly sales staff who can explain the effects of any fireworks display item you want to use; creating your own spectacular July 4th display to enjoy with friends and family.